Realizing its service-oriented, technology-driven vision with ServiceNow and Wipro “Based on Wipro’s recommendations, we could immediately see the potential to transform our efficiency and cost base,” says Bobby. Combining these two geographically dispersed platforms into one would create a single source of truth and give IT leadership insight into the effectiveness of IT globally for the first time, with common KPIs providing a benchmark for continuous improvement. To meet Fruit of the Loom, Inc.’s requirements as a competitive, 21st century manufacturer, Wipro recommended consolidating the company’s two highly customized, maintenance-heavy ITSM systems into a single, modern platform featuring automated processes and an easy-to-use service portal for employees. “Our challenge was that we didn’t have a mechanism to measure the quality and efficiency of the IT services we were providing-for example, how we were performing against service level agreements on tickets-and therefore no basis on which to improve.”
“Apparel is a competitive sector, and our employees need IT by their side to be successful,” explains Bobby Berry, Senior Vice President, CIO for Fruit of the Loom, Inc. contacted Wipro-its longstanding IT consultant, IT delivery partner, and application management provider-for advice. However, when the company’s IT service management (ITSM) infrastructure could no longer keep pace with the growing demands and complexity of the business, Fruit of the Loom, Inc.
Every day, the company’s global employees rely on IT to do their jobs effectively, whether that’s to design the perfect T-shirt fit, develop breathable material for sportswear, communicate with key suppliers, or help ensure on-time deliveries to retailers.
has embraced technology for a competitive edge. Seeing an intrinsic link between IT and successĮver since it harnessed the power loom for its earliest production applications, Fruit of the Loom, Inc. Customers look for the company’s distinctive logo-bunches of green and purple grapes, and grape leaves crowned by a red apple-as a mark of quality, durability, value, and style. Fischvogt, echoing a phrase repeated in advertising copy.For nearly 170 years, people worldwide have relied on the Fruit of the Loom brand for clothing, from casualwear and sportswear to the garment the company is arguably best known for: underwear. While the campaign makes functional claims about comfort and fit, the operative claim is more emotional, albeit tongue-in-cheek, about “the power of positive underwear,” said Mr. “When they tend to think about underwear, it’s when something isn’t quite right,” said the brand’s Mr. “You want underwear that you can count on not itching you in the middle of the day, not riding up and giving you a wedgie.”Ĭonsumers tend to think most highly of undergarments that, paradoxically, they think of very little. “We found that there’s a universal truth between men and women, who say, ‘If I put on the wrong underwear at the beginning of the day, it’s going to derail,’ ” Mr. The men appeared off and on in commercials for decades, first as a sort of goofy Greek chorus that materialized in settings like an elderly woman’s living room or the Garden of Eden and then, more recently, as musicians in comically sappy music videos.Ĭrispin Porter & Bogusky’s research with consumers included in-home interviews where men and women gave running commentaries on the contents of their underwear drawers, according to Matt Fischvogt, a creative director in the agency’s Boulder office. In 1975, Fruit of the Loom introduced four mascots dressed as the produce in its logo - an apple, green grapes, purple grapes and currants - whom it calls the Fruit of the Loom Guys. “What you put on first thing in the morning really can have a positive impact on your day, and we thought about all that hope and optimism of starting a job,” said Scott Greene, senior vice president for brand management at Fruit of the Loom in Bowling Green, Ky., a unit of Berkshire Hathaway. The theme of its new advertising campaign, “Start Happy,” is that putting on comfortable and properly fitting underwear fosters a chipper attitude, a message that the LinkedIn giveaway is meant to underscore. 15 Fruit of the Loom will extend the offer to 5,000 eligible LinkedIn users weekly for five consecutive weeks.
The promotion is called Fresh Gigs, and beginning on Oct.
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